Executive Team

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Hendre Coetzee

Founder & Chairman

Hendre Coetzee is the founder and CEO of Center for Advanced Coaching. He is also the author of the 90-Day Turn System Coaching Program, a powerful and structured process of on-boarding, revitalizing and repositioning executives. Spanning 20 years and 35 countries, he has coached executives of Fortune 500 companies as well as leaders in social justice, non-profit, relief, and the developing world. Hendre’s varied experience includes facilitating the integration of black and white youth in post-Apartheid South Africa, negotiating mergers for large financial institutions, and developing performance-training modules for High Performing Traders on the NYSE and NASDAQ.

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John McDonald

Managing Partner

John McDonald has more than 20 years experience in developing businesses and leading teams to deliver brand development, marketing and personalized media solutions for customers. John is the founder of MCD Group in South Africa and led the company from start-up into a multifaceted brand development and communications group before he and his family moved to the US in 2013 as part of an exciting journey to lead a new California based start-up, Questr. Contracted with CAC, John is responsible as managing parter to scale company operations, and to participate in new product development, training and marketing.


Lauro Parente

Senior Director - Latin America

Lauro Parente, is the Senior Director of CAC for South America. He manages our partner relationships and supports partners in co-branded offerings. He is also responsible for organizing The Advanced Master Coach Workshops with our partners and manages any events for CAC and/or Hendre Coetzee. Lauro has over 20 years of experience in the Latin American Market, including corporate sales, channel and partner development, and also 15 years experience as a corporate event director. These events included over 20,000 participants with diverse areas of focus including both private and governmental audiences. Lauro, is an economist and a Master Coach trained by Hendre Coetzee.


Mac Ling

Director - Asia

Mac Ling is the Director of CAC for Asia. He is responsible for our corporate relationships in Asia and supports our coaching partners with co-branded offerings. Mac has over 15 years of corporate and entrepreneurial experience in a number of business development, marketing, and general management roles. Mac is a certified Advanced Master Coach trained by Hendre Coetzee and currently coaches leaders and executives in the Asia-Pacific region. Mac received a Bachelor of Science in Cognitive Science from UC San Diego, and an MBA from the Darden School at the University of Virginia.